Some Thoughts on Web Design for Small Businesses

Web is a totally different form of media. Your website design needs to provide information to people, that’s what websites do. If your website does not provide information to people than consider it a failure. Review the contents of your website and ask yourself is there anything I can add to provide more information about the business on the website. If there is something then add it on your website.

Search Engines love content, so make sure your website is regularly updated with fresh content. Your content should be keyword rich. Keywords are the words or phrases people might use on search engines to find information.

You should make it easier for your visitors to bookmark and share your website on their social networks. A social media enabled website has widgets that enable a visitor to share the content on their social networks.

To make your website more popular it is important that you take full advantage of the opportunities that social media provides to marketers and small businesses. Make profiles for your business on a selective few social media websites and actively socialize with your existing and potential customers and groups that are relevant to your business.

Following these simples tips you can easily make your website a successful website. It is not necessary to have millions of page views. As a small business if you get enough business from your website and it is mentioned on online communities with positive comments then you should consider your website a hit among web users.

Discussing your Logo Design Needs with your Designer

Logo design plays a very important part in a small business or an organization’s brand identity and marketing strategies. Yet, still some prefer to go for it in a rush to get their logo designs as soon as possible. However, not realizing the importance of a properly designed logo may even cause some adverse affects on your overall brand identity and marketing plans.

Effective communication between you and your logo design company is necessary to ensure that you get a high quality, custom made and perfectly suitable logo design. These things help your logo design company to understand your business, its functions, goals, target audiences, targeted clientele and market, and your business values. These answers help shape an image that would perfectly fit your needs and would effectively describe your business just the way you wanted it.

Even though your business is quite easy to understand, still you need to discuss it to lengths with your logo designer. You need to tell them what kind of business you have, what kind of services and products you sell. How it is managed and your designer may come up with some questions of their own. Answer them as briefly as you possibly can. If you have some documents business plans, manuals or something that you are comfortable sharing with strangers, then it would be best that you share these documents as well.

Logo Design Inspiration

How do logo design artists inspire themselves to come up with unique ideas?


Honestly, no logo designer can give you an exact answer to this question. They might tell you that the business they are working with inspires them the most, or that they are inspired by the work of some particular graphic design artist, or that they get their logo design inspiration from every day lives. But, actually thats not the case. When a logo design project begins, the artist is totally clueless about how he is going to finish that project.

They research about the business, the company, the people behind it and its customer base. During this time anything can inspire them. For example a business that sells sewing machine, when creating a logo design for them an artist can get the inspiration not from the business but its customers and the values of it's customers. He can come up with an idea that shows women stitching and repairing clothes or a grandma on the sewing machine.

looking at the logos of the similar businesses can also help but it can also block the creativity and uniqueness as a designer might start thinking in the pattern that is already been used many times before.

An artist can also come up with ideas that are actually based on his own thoughts, or the latest trends, or something that he saw somewhere.

The key is to keep the mind and eyes open. Instead of sticking to the stereotypes it is wise and sometimes very fun to break those stereotypes and create something that is amazingly unique and eye catchy

Free Logo Design Resource

Hello

This is our new weblog about free logo design. No we do not offer you free logo design services nor we recommend that. Why?

Because, we believe that a logo design is a very important thing. Using a cheap logo design can destroy your marketing efforts and eventually your business. Yes, these tiny images are really that powerful.

So what we are doing here?

We are here to share with you the design resources. Like links to articles that help you better understand the concepts of design in marketing, advertising and businesses. We will also link you to resources such as clip art, logo design websites, logo design companies, and other stuff related to the art of vector graphics. Suggestions are more than appreciated please use the comment box to send your thoughts or links.